The Sitex Marketplace serves two distinct types of buyers — retail customers and approved trade account holders. As a vendor, understanding the difference helps you price correctly, manage expectations, and get the most from the B2B features available to you.
Retail customers are standard registered buyers who purchase at the listed retail price. They may be individuals, small businesses, or one-off buyers. They do not have access to trade pricing, trade-only products, or credit account terms. Orders from retail customers are paid at the point of checkout by card or other standard payment methods.
Trade account holders are approved business customers who have applied for and been granted a B2B trade account on the Sitex Marketplace. They benefit from:
Trade pricing — they see your B2B prices where set, rather than retail prices
Trade-only product visibility — they can see products restricted to trade customers
Credit account terms — some trade customers may have credit terms agreed with Sitex, allowing them to purchase on account rather than paying immediately
Bulk ordering — trade customers often order in larger quantities
When a trade account customer places an order through your store:
The order appears in your dashboard in the same way as a retail order
You fulfil it through the same process — pack, dispatch, update status
The price they paid will reflect whichever pricing tier applies to their account
Payment to you is processed through the standard monthly payout regardless of how the customer paid Sitex
Trade accounts are approved and managed by the Sitex marketplace admin team. As a vendor, you do not need to approve or reject trade customers — this is handled centrally. If a customer contacts you directly about trade account status, direct them to support[at]sitexdirect.com.
Orders from trade account customers are processed through the same Orders section of your dashboard. The customer's account type may be visible within the order details. If you need clarity on a specific order or customer type, contact the marketplace team.