Your store reputation on the Sitex Marketplace is one of your most valuable assets as a vendor. Customer reviews and ratings are publicly visible on your storefront and directly influence buying decisions. This guide explains how reviews work and how to maintain a strong reputation.
Verified customers who have purchased from your store can leave a star rating and written review on your storefront page. Only customers who have completed a purchase from your store are eligible to leave a review — this ensures all feedback is genuine. Reviews appear publicly on your storefront and contribute to your overall store rating.
You can view all reviews left for your store from the Store Reviews section of your vendor dashboard. This shows each review, the star rating given, and the date it was posted. Your overall average rating is displayed prominently on your storefront.
Store Reviews and Your Reputation
Thank customers for positive reviews — a brief acknowledgement goes a long way
Respond to negative reviews calmly and professionally — acknowledge the issue, explain what happened if appropriate, and state how you have resolved or will resolve it
Never be defensive or argumentative in your response — other buyers will read it
Avoid generic copy-paste responses — personalise each reply where possible
Your overall star rating is displayed on your storefront and on individual product listings. A higher rating improves buyer confidence and can directly increase your conversion rate. Vendors with consistently high ratings may also benefit from improved visibility within marketplace search results over time.
The following are strictly prohibited and may result in suspension of your vendor account:
Asking customers to leave a positive review in exchange for a discount, refund, or any other incentive
Attempting to have legitimate negative reviews removed without valid grounds
Posting fake reviews or using third-party services to inflate your rating
Harassing or pressuring customers who have left negative feedback
If you believe a review violates the marketplace's review policy — for example, if it appears to be fake, defamatory, or left by someone who never purchased from you — you can flag it for review by the Sitex marketplace team. Contact us at support[at]sitexdirect.com with the review details and reason for your report. We will investigate and take appropriate action.
The best way to build and maintain a strong reputation is simple — deliver what you promise. Accurate product listings, fast dispatch, good packaging, and responsive communication are the foundation of excellent seller ratings. Vendors who consistently do this well build a loyal customer base and stand out on the marketplace.