This Privacy Policy explains how Sitex Direct collects, uses, stores and shares personal data when customers, trade users, marketplace sellers, affiliates, website visitors and support users interact with our website and services.
Sitex Direct is operated by Sitex Industrial Ltd. For privacy enquiries, contact support@sitexdirect.com or use the Sitex Help Centre.
We may collect identity data, contact data, billing data, delivery data, order data, payment reference data, account login data, trade account data, credit application data, seller onboarding data, affiliate data, support messages, live chat records, AI support interactions, marketing preferences, device data, cookie data, website analytics data and fraud prevention data.
We collect data directly from you when you create an account, place an order, contact support, apply for trade credit, apply to become a seller, join an affiliate programme, subscribe to marketing, submit a review, use live chat or interact with the website. We may also receive data from payment providers, delivery companies, fraud prevention services, credit reference agencies, marketplace sellers, suppliers, analytics providers and business partners.
We use personal data to operate the website, create accounts, process orders, take payments, deliver goods, manage returns, provide customer support, operate trade accounts, assess credit applications, manage marketplace sellers, administer affiliate programmes, prevent fraud, comply with law, improve services, personalise website experience and send marketing where permitted.
We rely on contract performance to process orders and provide account services; legitimate interests to operate, improve and protect our business; legal obligation for tax, accounting, product safety and regulatory compliance; consent for certain marketing and non-essential cookies; and, where necessary, explicit consent for specific activities that require it.
Where automated tools or AI-assisted systems are used to support customer service, fraud prevention or operational processes, such use is monitored and designed to ensure fair, lawful and proportionate outcomes.
Where permitted, we may send marketing about products, promotions, trade services, marketplace updates and Sitex ecosystem news. You can unsubscribe from marketing emails using the unsubscribe link or by contacting us. Transactional messages relating to orders, accounts, deliveries, returns and support may still be sent where necessary.
We may share data with payment providers, banks, delivery companies, marketplace sellers, suppliers, fulfilment partners, IT providers, analytics providers, email platforms, support platforms, fraud prevention providers, professional advisers, regulators and law enforcement where necessary. Marketplace sellers receive only the customer data reasonably required to fulfil, support and manage marketplace orders.
Where data is transferred outside the UK, we will use appropriate safeguards where required, such as adequacy decisions, approved contractual clauses or other lawful transfer mechanisms.
We keep personal data for as long as reasonably necessary for the purpose collected, including order fulfilment, accounting, tax, warranty, legal claims, fraud prevention, product safety, support, marketplace compliance and regulatory obligations.
We use appropriate technical and organisational measures to protect personal data, including access controls, secure payment providers, monitoring, staff permissions and platform security measures. No system is completely secure, and users must protect their own passwords and account access.
Sitex Direct is committed to operating in accordance with recognised industry standards for data protection, privacy, transparency and user trust. This includes aligning our practices with applicable UK data protection law, guidance from the Information Commissioner’s Office (ICO), and recognised digital platform and advertising standards.
Where Sitex Direct uses analytics, advertising technologies, cookies or third-party services, we implement controls and disclosures designed to meet modern compliance expectations, including those associated with major technology platforms such as Google. This includes transparency in data usage, appropriate consent mechanisms, user control over data preferences, and responsible handling of personal data.
Our systems and policies are designed to support responsible ecommerce operations, including clear data disclosures, structured consent management, responsible use of cookies and tracking technologies, and safeguards around personal data processing.
We continuously review our data practices, policies and systems to ensure they remain aligned with evolving regulatory requirements, platform policies and best practice standards for ecommerce and digital services.
Subject to legal conditions, you may have rights to access, correct, delete, restrict, object to processing, request portability, withdraw consent and complain to the UK Information Commissioner’s Office. To exercise rights, contact support@sitexdirect.com.